Sprout Social Academy
The Sprout Academy certification program is self-paced education and training program offering on-demand courses and product certifications.
My Role:
I established the visual identity and art direction for the program, building conceptual bookend patterns and framing conventions with adaptable colorways to create an authoritative visual system across certification content.
Scope of Work:
Visual Identity System, Landing Page + Hero Imagery, Learning Portal Course Thumbnails, Study Guides, Digital Certificate Templates
Collaborators:
Lizz Kannenberg, Susan Densa, Tracy Wilcox
YouTube Product How-To Series
A YouTube video series designed to drive platform engagement and adoption through employee-led product demos.
My Role:
I defined the art direction and visual system for 22 product videos, creating a scalable thumbnail framework designed to stand out in the feed.
Scope of Work:
Visual Identity System, Product UI Snippets, Video Title Conventions
Collaborators:
Julie Maddox
Year in Social is an annual customer marketing campaign that delivers personalized social performance data and celebrates customer wins from the previous year.
My Role:
I developed the visual direction and design system for the 2023 campaign, introducing a vibrant color palette and kinetic compositions that highlight the data and capture attention on social.
Scope of Work:
Visual Identity System, Component Library, Social Templates, Email and Web Imagery
Collaborators:
Katie Powell, Susan Densa, Stanton Valentino
Year in Social
The Arboretum by Sprout Social is a digital hub for social media and marketing professionals to connect, share advice and learn best practices.
My Role:
I led the evolution of the brand’s visual system and asset library, introducing a lighter gradient palette, expanded geometric shapes and playful hand-drawn accents. I developed updated Canva templates for social and webinar content, creating a more flexible visual toolkit that increased creative variety and streamlined content production.
Scope of Work:
Visual System & Asset Library Updates, Canva Brand Kit, Social & Webinar Templates, Video Title Lockup, Email & Web Imagery
Collaborators:
Brian Marx, Katie Powell
The Arboretum
Brand Refresh
