YouTube Product How-To Series
A YouTube video series designed to drive platform engagement and adoption through employee-led product demos.
My Role:
I defined the art direction and visual system for 22 product videos, creating a scalable thumbnail framework designed to stand out in the feed.
Scope of Work:
Visual Identity System, Product UI Snippets, Video Title Conventions
Collaborators:
Julie Maddox
Year in Social is an annual customer marketing campaign that delivers personalized social performance data and celebrates customer wins from the previous year.
My Role:
I developed the visual direction and design system for the 2023 campaign, introducing a vibrant color palette and kinetic compositions that highlight the data and capture attention on social.
Scope of Work:
Visual Identity System, Component Library, Social Templates, Email and Web Imagery
Collaborators:
Katie Powell, Susan Densa, Stanton Valentino
Year in Social
