Salesforce Dreamforce & Executive Lounge
Dreamforce is Salesforce’s annual flagship conference, bringing tens of thousands of tech leaders and partners together.
My Role:
I designed the visual experience across the main conference floor and Executive Lounge, creating large-format environments, digital signage and event swag that supported prospect engagement and contributed to new business pipeline.
Scope of Work:
Booth & Kiosk Design, Digital & Wayfinding Signage, Window Graphics, Presentation Design, Session Decks, Print Collateral, Stickers, Swag (heat-transfer prints), Social Promotional Ads.
Collaborators:
Susan Densa, Julie Maddox
Nasdaq 15 Year Celebration
An exclusive event celebrating Sprout Social’s 15th anniversary at Nasdaq NYC, bringing together executives, customers, and investors for live panel discussions and presentations while unveiling a new brand campaign.
My Role:
I led the visual design across spatial graphics, presentation screens, interactive activations, digital signage and social content, extending the brand across the full event experience.
Scope of Work:
Animated Digital Signage, Presentation Screens, Video Confessional Screens, Fabric Backdrop, Keynote Deck, Social Promotion
Collaborators:
Susan Densa (Art Direction), Julie Maddox, Katie Powell
The Signal Lounge was a branded happy hour and networking event held at Bassline Chicago for Salesforce CNX 2025 attendees and industry professionals.
My Role:
I developed the waveform visual treatment, translating the event theme into a distinctive graphic system carried across the event environment and promotional materials.
Scope of Work:
Digital & Wayfinding Signage, Print Collateral, Social Promotion
Collaborators:
Susan Densa
The Signal Lounge CNX Happy Hour
Vantage Roadshow Tour
Sprout Social’s Vantage Roadshow Tour is a traveling, in-person event series created for social media professionals with themed sessions, networking activities and live workshops.
My Role:
I evolved the visual system across 150+ deliverables for a multi-channel promotion experience, designing and versioning consistent sets of templated resources for the events team.
Scope of Work:
Signage, Badges, Presentation Templates, Session Decks, Social Promotional Templates, Worksheets, Print Collateral, Stickers, Email Imagery
Collaborators:
Susan Densa (Art Direction), Kelsey Gregorc, Patrick Olson
